Have you sometimes found yourself confused at best, frustrated or cynical at worst, by the vagaries of ‘mission, vision, values’?  CEO’s lament the confusion of language around these constructs. And ‘consumers’ lament of the disconnect between the words and their observations. Daniel Pink refers to transcendent purpose.  He also observed: when the profit motive gets unmoored from the purpose motive, bad things happen. Banking Royal Commission anyone?

This blog unpacks one model for ‘visioning’ and makes the case for junking most corporate value statements. And I offer an approach to ‘purpose’. For me, the test of purpose is: authenticity; emotional connection; and open conversation.