Like so many responses to COVID, the short term ‘work from home’ (WFH) shift is an acceleration of a longer-term underlying trend. Real evidence of the long term 'stickiness' of the recent WFH acceleration will take time. Some majors are looking to 'lock in' WFH. Whether this delivers the results they hope remains to be seen. we don’t always get what seems intuitively obvious. Renowned US academic and author Adam Alter (New York Times bestselling author of Irresistible and Drunk Tank Pink) has observed:

“we massively over-estimate the extent to which things change in response to mass events …