Why do we teach the various models and concepts of strategy?  Is it as simple as Lewin's aphorism: there is nothing so practical as a good theory?  Actually, it is much more than that.  At its core we are teaching judgement; or at least, providing tools that will enhance judgement.  

But what is judgement?  What does it look like in action?

To finish I offer my own simple mantra for a great strategy process: immersion; synthesis; simplification.  

DDB ... a strategist's view

PS: to my regular readers, my apologies. It has been too long.  But in the last couple of months I've been teaching multiple MBA programs; working with a CEO to develop their strategy; and travelling to KL for some leadership development programs on strategy execution.  And more.